ICYMI: Caster Semenya’s fabulous Nike ad

By Felicity Duncan

Nike has been courting controversy (and making money) over the last few days with a series of ads featuring contentious athletes. In the US, Nike sparked a boycott and boosted sales by a reported 31% with an ad campaign featuring Colin Kaepernick, a former NFL player who started the practice of kneeling during the national anthem to protest police brutality. On Monday, Nike posted another ad with a controversial athlete at its heart – a 60-second spot featuring South African runner Caster Semenya. If you haven't yet seen it, you should.

It's a bold advertising campaign and one that has generated enormous attention for the brand. The marketing people at Nike should take a bow. It's also good to see athletes like Kaepernick and Semenya collecting (I hope) generous cheques for their role in the campaign.

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