Pinterest reports picture-perfect revenues ahead of IPO – The Wall Street Journal

Pinterest has sped up the timing of its initial public offering as the image-search company looks to tap into a red-hot market for new issues.

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22 Mar 2019, 1:14 pm

EDINBURGH — Picture-driven social media site Pinterest has come and gone in my life, replaced by a somewhat livelier Instagram while in-your-face Facebook and ever-chattering Twitter have remained staples. I never experienced Pinterest noticeboards as a particularly vibrant or useful place to glean information. But, perhaps I've been too hasty in discarding it as a platform for engaging with others who have similar interests. Its IPO details indicate that Pinterest continues to grow its user base, while its revenues have been soaring thanks to advertising revenue. I'm wondering whether I'm missing out and should re-explore Pinterest terrain. Pinterest – a private company for a decade – has been on a mission to up its game as it prepares to go public. It recently hired a consumer-savvy techie from Walmart to enhance its "visual discovery engine". Under Jeremy King, Wal-mart's e-commerce sales surged, according to CNBC. That's one good reason Pinterest may be worth a closer look as an investment possibility. The Wall Street Journal picks up on the planned IPO. – Jackie Cameron