Alec Hogg: Why we’re adding Purple Group to BizNews portfolio

Exponentiality is tough to get one's head around. Mine required almost a full week of interviews with faculty from Silicon Valley's Singularity University. It was worth it. Grasping the concept changed my investment approach. And was directly responsible for the excellent performance of our BizNews share portfolio..Read more: Alec Hogg: Covid's made the rich even richer, including in SA.Apart from actually understanding the power of the concept, another challenge is having the confidence to invest in exponential companies. Inherent conservatism which usually serves investors well, counts against it. Exponential companies always look "expensive". Which is why so many idly stood by watching ever-rising Naspers or Capitec share prices..___STEADY_PAYWALL___.For too long, I've been guilty of stock-watching the Purple Group, creator and 70% owner of Easy Equities. That ends this month. Last week's interims to end February showed a tipping point had been passed. I crunched the numbers (again). Result: the mass market stockbroker will soon be added to our portfolio..Read more: Alec Hogg: Investing in pet ownership boom.Key matrixes at Easy Equities have doubled every year since launch in October 2014. At this pace, within 18 months the platform will have over a million active accounts; R75bn in assets under management and revenues exceeding R300m. At the current (modest) rating of five times sales, that should translate into a 50% uplift in the share price by August 2022. More detail in the webinar on April 28th..For your listening and viewing pleasure.Latest audio on BizNewsRadio.com (click on the link to access) –.BPH: Magnus Heystek; Absa's money market fund spin; WR civic activistsFB: Police close in on spymaster Mahlobo; RAF on brink of collapsePurple Group CEO Charles Savage shares Easy Equities exponential pathChris Logan unpacks Cartrack's complicated transition to Nasdaq.Latest videos on BizNews TV… (subscribe on YouTube and daily at 5:30pm get to see all the studio action of BizNews Power Hour).Herman Mashaba's "True State of the Nation address at BN Conference

Alec Hogg: Why we’re adding Purple Group to BizNews portfolio

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