The world is changing fast and to keep up you need local knowledge with global context.
Two weeks ago, the Springbok jersey and shorts were looking rather bare. No big logo on the players’ jerseys, no small logo on the back of their shorts. Within a few days – the same length of time it took for the Boks to lose ABSA and BMW last November – they’ve gained two sponsors. Earlier this week, Blue Label Telecoms came on board as a title sponsor, and today a deal with Bidvest has been announced. Earlier this year, Bidvest were rumoured to be taking over from ABSA as the main sponsor, but no deal was struck. Bidvest has been associated with SARU since December last year after an agreement was signed with Bidvest Car Rental as the Official Car Rental Supplier to the Springboks and SA Rugby. As is so often the case with these sponsorship deals, the amount being paid for the right to be on the Bok uniform is not being disclosed. – David O’Sullivan
Cape Town – Another South African business success story, Bidvest, has partnered with SA Rugby and on Thursday announced that they will come on board for the three-Test against Ireland.
The deal between Bidvest – a multinational services, trading and distribution company listed on the Johannesburg Stock Exchange – and SA Rugby will see their logo feature on the Springboks’ shorts for the Ireland series, as well as a logo placement on the field for the Tests.
“Bidvest are a South African success story and they have seen the value of associating with the success story that is the Springboks.
“There are many similarities between Bidvest and the Springboks. Bidvest operates in a big business environment and is run with determination and commitment – just like the Boks. They also believe in empowering people, building relationships and improving lives and it’s great to have them on board.”
Lindsay Ralphs, CEO of Bidvest, said the new partnership with SA Rugby showed their commitment to South Africa and one of the country’s biggest international ‘brands’.
— South African Rugby (@Springboks) June 9, 2016
“We’re delighted to be backing the Boks for their series against Ireland,” said Ralphs. “The Springboks are a byword for South Africa in the world and we’re proud to be associated with them.
“The incoming series is the start of a new era for Springbok rugby and we are excited to be a part of this prestigious event. Our association with the Springboks is a perfect fit for our brand and what we stand for.”
This comes after SA Rugby on Monday announced it was partnering with Blue Label Telecoms for the Ireland series.
Blue Label Telecoms’ name and branding will appear on the Springboks’ jersey for the series as well as in a number of on-and off-field areas.
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