‘Bored of retirement’ – Inhle beverages another tick on Joffe’s Long4life shopping list

‘Bored of retirement’ – Inhle beverages another tick on Joffe’s Long4life shopping list

As Brian Joffe closes the door on Bidvest, the company he founded, so the next chapter in one of South Africa’s finest entrepreneurs springs to life.
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By Stuart Lowman

As Brian Joffe closes the door on Bidvest, the company he founded, so the next chapter in one of South Africa's finest entrepreneurs springs to life.

Brian Joffe
Brian Joffe

Joffe founded Long4life, a lifestyle investment company, which today announced the acquisition of Inhle Beverages, specialists in the bottling of natural mineral water and carbonated soft drinks.

The group has been busy of late with the purchase of beauty therapy franchise Sorbet, while retailer Holdsport is firmly in the crosshairs, under cautionary.

Known as the 'sage of Johannesburg', this is what happens when great minds get 'bored of retirement'.

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