South Africa eyes trade in Africa and beyond to counter US tariff impact

Key topics:SA to seek new markets after US imposes 30% tariffs on its exportsOver 100,000 SA jobs at risk in auto and farming sectorsGovt boosts export readiness, urges continued US engagement.Sign up for your early morning brew of the BizNews Insider to keep you up to speed with the content that matters. The newsletter will land in your inbox at 5:30am weekdays. Register here.Support South Africa’s bastion of independent journalism, offering balanced insights on investments, business, and the political economy, by joining BizNews Premium. Register here.If you prefer WhatsApp for updates, sign up to the BizNews channel here..By Ana Monteiro.South Africa plans to seek new markets for its goods to offset the impact on its exports from Washington’s imposition of 30% tariffs on the nation’s goods entering the US. “In the coming months, we will be scaling up our trade missions into new markets in Africa and beyond,” President Cyril Ramaphosa said in his weekly newsletter Monday. The government will also boost a so-called National Exporter Development Programme, which aims to “grow the pool of export-ready companies,” he said.President Donald Trump on Thursday imposed a 30% tariff on imports from South Africa — the highest in sub-Saharan region — among a slew of levies that are being introduced in his revised global plan. The levies could put more than 100,000 jobs in South Africa’s auto and agricultural sectors at risk, central bank Governor Lesetja Kganyago warned last month. The country already has one of the world’s highest unemployment rates and tepid economic growth. .Read more:.AMSA’s Longs Business to shut down by Sept. 2025, threatening 100,000 jobs.Jendamark Automation, a Gqeberha, South Africa-based company that builds machinery and software for the automotive industry, lost contracts valued at 750 million rand ($42 million) because of the duties, City Press reported Sunday, citing Managing Director Siegfried Lokotsch. Pretoria has “been engaging” the US “to enhance mutually beneficial trade and investment relations,” Ramaphosa said. “All channels of communication remain open to engage with the US.” The US is the largest destination for South African exports after China, accounting for $8.8 billion last year, data from the tax agency show.Earlier this month, South Africa’s biggest farm lobby warned that the tariffs would immediately hit the 35 billion-rand citrus industry because the measures coincide with the current picking season. Finding new markets for agricultural exports “will take time and is costly,” Wandile Sihlobo, the chief economist at the Agricultural Business Chamber of South Africa, said in a statement Monday. “Diversification should not be viewed as a replacement for the US, but as part of the long-standing focus on export expansion and growth strategy for the South African agricultural sector.”.© 2025 Bloomberg L.P.

South Africa eyes trade in Africa and beyond to counter US tariff impact

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