Linebooker named one of PepsiCo's top global suppliers
A logistics platform developed in South Africa is making waves well beyond its borders. Linebooker, the country’s leading freight aggregation and optimisation platform, was recently recognised by PepsiCo as one of its top global suppliers a rare honour for an African provider.
Linebooker was invited by Procter & Gamble to present at a high-level strategy session in Dubai, joining a select group of key suppliers and logistics partners. The event brought together contributors from across the AMESA region to explore future-facing supply chain strategies for complex, multinational operations.
Behind this recognition is a platform built for performance. Linebooker gives businesses access to over 33,000 trucks from 1,350 of South Africa’s top-rated transport companies. The results are hard to ignore consistent truck availability above 99.7% and freight savings of more than 10%, achieved through streamlined tenders, real-time visibility, and performance-driven allocation.
10%+ Savings, 99.7% truck availability.
In an industry where a 2–3% cost reduction is considered exceptional, this platform consistently delivers more than 10% savings while keeping truck availability above 99.7%. With instant access to over 33,000 trucks from 1,350 vetted transporters, it has removed the uncertainty and inefficiency that defined freight procurement for decades.
33,000+ Trucks, 1,350+ vetted transporters.
At the heart of the platform is a powerful transport aggregation engine that gives clients instant access to over 33,000 trucks from more than 1,350 top-rated transport companies. This network, combined with real-time status updates, automated POD management and performance-based allocation, ensures high reliability without sacrificing flexibility.
Whether it is minimising missed loads, reducing late arrivals or eliminating emergency orders, Linebooker is proving that logistics excellence is not only possible, but also repeatable and scalable.
The global benchmark that quietly validates the model.
PepsiCo recognition
Linebooker’s momentum has not gone unnoticed internationally. The company was recently honored as one of PepsiCo’s top global suppliers, selected among a small elite group invited to the 2025 PepsiCo Global Supplier Awards in New York. This recognition reflects the results Linebooker has delivered since taking on PepsiCo’s outbound linehaul in South Africa, where it has demonstrated consistent performance, innovation and strategic value.
Proctor & Gamble
Separately, Linebooker was recognised by Procter & Gamble as one of its top AMESA suppliers in Dubai. Sharing the stage with some of the world’s largest logistics players,
These milestones underscore that Linebooker is not just solving problems it is setting new standards for what modern logistics platforms can achieve, even under the scrutiny of global blue-chip supply chains.
Yet despite this global recognition, Linebooker’s focus remains on South African businesses. The mission is clear: deliver measurable cost savings, real-time visibility and resilient logistics performance to companies under pressure to do more with less.
The race to modernise logistics is on.
Manufacturers and retailers
Many of South Africa’s leading manufacturers and retailers like Tiger Brands, AVI, Nestlé, Mondelez, Mpact, Afgri and Premier FMCG run extensive transport networks under constant pressure. For them, the challenge is no longer just fuel costs or fleet capacity. It is about building systems that adapt fast, sustain service levels and drive measurable efficiency.
Beverage and alcohol
In beverage and alcohol distribution, scale and coverage are everything. Companies like BevCo, KWV, Heineken and SAB/AB InBev require agility, real-time coordination and full visibility across complex networks especially as consumer demand patterns shift more rapidly.
Large industrial and retail
For major industrial and retail players such as Sasol, Engen, Scaw Metals, Omnia, Safripol, AECI, Woolworths and SPAR, the urgency lies in automation and smarter procurement. As volatility increases, so does the need to turn data into faster, more confident logistics decisions.
Mining
Mining giants from Anglo American and Sibanye-Stillwater to Exxaro, Impala Platinum, Afrimat and Harmony Gold depend on logistics not just for delivery, but for production continuity and export reliability. With markets swinging and capacity tightening, many are reassessing how to secure transport, lower costs and increase resilience.
Closing the gap between ambition and execution.
Businesses have long seen logistics as a cost to manage. But the companies that lead in the next era will treat it as a capability to weaponise.
The most competitive firms will not just track trucks, they will use freight data to forecast demand shifts, enter new regions faster, and control margins in real time. They will not wait for volatility to hit, they will model it, prepare for it and profit from it. And they will have the ability to rebalance their network every day based on what the market needs next.
This is not about efficiency. It is about intelligence. And that is what the Linebooker model represents. Not a better way to manage transport a fundamentally different way to run a business.
The smartest operators are already starting to build their advantage there. Everyone else will spend the next five years wondering how they pulled so far ahead.
Register on www.linebooker.com