Social media on trial as big tech faces reckoning over child addiction

Key topics:Tech giants face first jury trial over alleged social media addiction in kidsLawsuits target platform design and algorithms, not just harmful contentBillions at stake as cases test limits of Section 230 protections.Sign up for your early morning brew of the BizNews Insider to keep you up to speed with the content that matters. The newsletter will land in your inbox at 5:30am weekdays. Register here.Support South Africa’s bastion of independent journalism, offering balanced insights on investments, business, and the political economy, by joining BizNews Premium. Register here.If you prefer WhatsApp for updates, sign up to the BizNews channel here..By Madlin Mekelburg and Maia Spoto (Bloomberg Law).Facebook, Google and other tech giants for more than a decade have rejected allegations that they build products deliberately to get kids addicted to social media.For the first time, company executives, including Meta Platforms Inc. Chief Executive Officer Mark Zuckerberg, will answer to these accusations in front of a jury as part of a trial that kicked off Monday, and which is drawing comparisons to Big Tobacco’s reckoning with consumer addiction three decades ago.Facebook and Instagram parent Meta and Google’s YouTube are at the center of the trial, with Zuckerberg expected to testify in Los Angeles as early as next week. The trial will serve as a critical test for thousands of similar pending lawsuits that also target TikTok Inc. and Snap Inc. — and which allege that the world’s most popular products were designed by the four companies to profit at the expense of young people’s safety and mental health..Read more:.Social Media's 'big tobacco' moment: why parents are suing to save their kids.The companies vehemently deny wrongdoing and say they have rolled out tools and resources to support parents with teens. But if they lose, they will face pressure to change the way minors interact with social media and to reach settlements with other plaintiffs that could total billions — a scenario that could be akin to the deals that tarnished the tobacco and opioid industries.This case, a personal injury suit brought by the Social Media Victims Law Center in Seattle, centers on a 20-year-old woman from Chico, California, identified in filings by the initials K.G.M., who claims she has been addicted to social media for more than a decade. Her nonstop use of the platforms has caused anxiety, depression and body dysmorphia, she alleges. A lawyer for the woman told jurors Monday that in a quest to make “trillions of dollars,” the companies intentionally engineered the platforms to “trap” children by stimulating their young brains to become hooked on pleasurable rewards similar to how casinos function.“They use the science of the human brain and my experts will liken it to building a Trojan horse,” attorney Mark Lanier said as he showed the jury slides displaying the companies’ internal documents. “YouTube and Google will tell you they are just a streaming service, a digital library. Harmless. But that’s not what the evidence shows.”Lanier briefly introduced his client to the court as Kaley, but told the jury she wouldn’t be sitting through the trial for her own good.“Kaley is now easily overwhelmed and the part of her mind that filters out noise and stress, it was devastated by the defendants’ machine,” he said. “To ask her to sit here for weeks and listen to people talk about her descent would be like asking someone with a broken leg to run a marathon.”K.G.M. recently reached confidential settlements with Snap and TikTok, but they are part of two other so-called bellwether cases set for trials in April and June. Meanwhile, Meta is facing a jury trial in New Mexico that also started this month, focused on its safety record with children.Previous legal challenges to social media firms have mainly taken aim at content alleged to be harmful or disturbing to users. Most have been unsuccessful because social networks, like other internet businesses, are protected by Section 230 of the Communications Decency Act, a 1996 law that broadly shields online platforms from liability for third-party content posted on their websites. That protection was designed to keep platforms from unnecessarily censoring posts to ensure freedom of speech, but has been criticized by some US lawmakers as overly broad, outdated and inadequate to deal with the realities of modern internet use.In the addiction cases, the companies have been able to knock out some allegations by citing Section 230. But the lawyers behind the cases have gained traction in court by arguing that the products themselves — through their design and functionality — have created harms. They contend the primary cause of psychological suffering for young users stems not from content posted by others but from the algorithms programmed by the companies to prioritize engagement. That includes the web design technique known as infinite scrolling, where new content automatically loads at the bottom of the screen as a user scrolls.K.G.M. “is very typical of so many children in the United States, the harms that they’ve sustained and the way their lives have been altered by the deliberate design decisions of the social media companies,” said Matthew Bergman, founder of the Social Media Victims Law Center and one of the lawyers representing the woman. Teen Mental HealthWhile the social media companies can’t rely solely on Section 230 to defend themselves, they have argued in court filings that there isn’t enough evidence to support claims that their product design injures users. At trial, lawyers for Meta plan to lean on several studies, both internal and external, that reject the idea of a correlation between social media services and teen mental health issues, according to members of Meta’s legal team. They’re also expected to highlight the positive ways in which social media can impact teens, primarily by helping them connect with friends, family and community online.Meta’s team will dispute that K.G.M.’s health issues arose because of Meta’s products. The company’s lawyers will try to convince the jury that any harm she suffered from engaging with the platforms is from user content not controlled by Meta rather than structure of the products themselves.Critics and some outside researchers have long held that social media can have a negative impact on mental health, especially among young people. Australia late last year banned social media for kids under 16 years old, and several other European countries are considering similar restrictions. Even Meta’s own research, which was made public by an employee-turned-whistleblower in 2021, found that the company struggled to rein in misinformation, and that its Instagram platform could have negative effects on teens, especially girls. Meta has since made several changes to how young people can access its services, most notably creating so-called teen accounts that include some content limitations and parental oversight. Meta said in a January blog post that blaming social media companies alone for teen mental health struggles “oversimplifies a serious issue.”The claims in the lawsuits “don’t reflect reality,” Meta said in the post. “The evidence will show a company deeply and responsibly confronting tough questions, conducting research, listening to parents, academics, and safety experts, and taking action.”YouTube spokesman José Castañeda said the allegations in the litigation are “simply not true.”“Providing young people with a safer, healthier experience has always been core to our work,” he said in a statement. “In collaboration with youth, mental health and parenting experts, we built services and policies to provide young people with age-appropriate experiences, and parents with robust controls.”Zuckerberg, MohanThe trial, which was supposed to start in late January, was delayed following an unexpected health emergency for one of the defense’s lead lawyers. A jury of six women and six men was selected last week. After lawyers for the companies give their opening statements, testimony may run all the way through March. Instagram head Adam Mosseri is expected to testify the first week, ahead of Zuckerberg, and YouTube boss Neal Mohan is also expected to take the stand. Jurors will also hear from dueling expert witnesses in child psychology and related research fields.The outcomes of the first set of trials could encourage settlement talks by showing lawyers the strengths and weaknesses of their arguments and evidence — and ultimately how much the remaining cases are worth, according to Eric Goldman, a professor at Santa Clara University law school..Read more:. The TikTok algorithm, disinformation and undermining democracy: Lionel Laurent.In addition to the cases in Los Angeles, social media companies face consumer protection suits by about three dozen state attorneys general and public nuisance suits by more than 1,000 public school districts across the US that are grouped before a federal judge in Oakland, California. Those cases, which are expected to start going to trial later this year, also expose the tech giants to billions of dollars in damages and potential changes in how the platforms operate..© 2026 Bloomberg L.P.

Social media on trial as big tech faces reckoning over child addiction

Related Stories

Baboon research delivers a message for humans: flying solo cuts your lifespan. Dramatically.

Why the man who built India's most exclusive fintech is now running WhatsApp

Johatsu: The secret world of Japan’s disappearing people

US Big Tech’s fat profits conceal unsettling cashflows