WhatsApp’s ‘no ads’ promise broken as Meta scrambles to catch up on AI boom

WhatsApp’s ‘no ads’ promise broken as Meta scrambles to catch up on AI boom

Meta begins showing ads on WhatsApp Status and Channels after years of delay.
Published on

Key topics:

  • Meta is finally rolling out ads on WhatsApp’s Status and Channels.

  • WhatsApp founders opposed ads, but Meta is pushing to monetise.

  • Ads target users by location, channels, and linked app activity.

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By Parmy Olson

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