Avoiding conflicts of interest: know that reciprocity is deeply ingrained

By Alec Hogg

Two lines people like me should stay well away from. First is ownership of listed shares. I've tried all kinds of systems. Potential conflicts are only removed when one avoids being invested in individual stocks. The second is becoming too friendly with your subjects. It's unhealthy to be an island in the sea of humanity. But too often I've needed to ask tough questions of people with whom the relationship is closer than cordial. It never quite works.

Such issues are obvious for journalists. But you have to wonder whether sufficient attention is paid to potential conflicts of interest by those in other sectors. The "independent" salesmen rewarded by a supplier once revenue targets are surpassed. The advertising buyers feted by media owners. The politician whose school fees are settled by a benefactor. Reciprocity is deeply ingrained into the human psyche. It's worth remembering before accepting the next business-related kindness.

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