Tapping into SA’s 10th province – diaspora of millions can make a big difference
Among the worst mistakes a business can make is pushing someone beyond their level of competence. While humans have virtually identical DNA, our experiences and thoughts shape the way we react to circumstances.
The inverse of this is how, in a relatively small country like South Africa, many run out of road and move on to challenges on bigger stages. Over the past three or so decades, somewhere between three and six million South Africans now live elsewhere. Most of them retain great affection for their homeland.
If you buy my belief that there is no such thing as an ex-South African, you'll agree that a great opportunity exists to leverage what Geoff Johnson dubbed "The 10th province" in an interview published on Biznews this morning.
London-based Johnson, creator of a charity event that has raised almost £2m for SA NGOs, reckons the diaspora potential is rarely tapped. Those millions of Saffers have the wealth and influence to make a significant difference. And right now, that's something the stalled SA economy could really use.
Margaret Roestorf (margaretroestorf@gmail.com) wrote:
Morning Alec
An interesting article for sure, but if I may respond. Since I left Moneyweb I've been working in the non-profit sector, with projects that should appeal to diaspora, but …. Nothing. I could work with a fellow in the UK, but the cost is enormous and no guarantee of success.
The US folk are generous, internally companies will look for their own benefit and see if you fit, and I've not broken into the UK market, other than through zoos and aquariums (working with African penguins).
I've been to New York and addressed the South African Club – their feeling is, they left the problems behind, and there's not much sympathy or desire to help.
I would love to be tapping on the right doors.
Justin.Agar@microfocus.com wrote:
Good morning Alec,
Great article and agreed definitely no such thing as an ex-South African.
A strong reminder of the deep positives and strength of our "diaspora".Kind Regards,
Justin from Johannesburg