Three Branding Essentials That Can Make or Break Your Startup
When it comes to priorities for startup companies, branding seldom ranks high on the list of priorities. Without a dynamic brand, a startup can be doomed.
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UPDATED WITH INTERBRAND’S TOP 100: Brand is where true investment value vests
The latest Interbrand annual survey illustrates how the world’s best performing companies are those that build and protect their reputations – their brands.
Global executive Ann Nurock: Why I left North America for my SA start-up
What makes so many highly skilled South Africans come home? Like those of us who moved away from small towns to cities, thousands of the nation’s smartest leave every year to test their intellectual muscle against the First World’s best. But unlike former rural dwellers, many of these emigre’s return, or always intended to anyway. … Read more