KISS follows ABBA into AI immortality with $300m legacy deal

In a groundbreaking move, KISS co-founder Gene Simmons, a master of marketing, orchestrated the sale of the band's legacy for a staggering $300 million. This deal not only encompasses their music but also their iconic image, paving the way for innovative ventures like hologram shows and digital avatars. However, as the music industry navigates life beyond streaming, questions arise about artist compensation and the rise of AI-generated content, prompting a call to action for fairer treatment and protection of artists' rights.

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By Lionel Laurent

Gene Simmons is one of the shrewdest marketing minds ever to wear face paint and lick a bass guitar. The KISS co-founder and his bandmates pioneered the original fandom (KISS Army), invented the speculative NFT (photos of the band without make-up that self-destructed in five minutes), and recently agreed a lucrative sale of the band's back catalog and brand in a deal worth a reported $300 million.

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