Seth Godin’s bestseller “Purple Cow” urged readers to find that or their x-factor in everything that they build and do in order to transform a business.
But with the world constantly changing, perhaps the colour purple is limited, or perhaps limiting us?
With rapid advancements, what is new today is literally old in a couple of hours.
So, when you do find your purple cow, it might be wise to get a technicolor cowhide that fits.