South Africa is one of the most popular travel destinations in the world. Before Covid, tourists would pour out of 737’s and eagerly explore a land filled with glorious attractions, views and people. For those arriving from North America and Europe, it was cheap too. The SA tourism industry is a key player in the economy, usually contributing billions of rand to the national GDP. But ever since Covid-19 arrived in the country, the tourism industry has been reduced to a mere shadow of itself. Coronavirus restrictions hurt most industries, but there’s no denying the impact it has had on tourism. Restaurants, tourist attractions and hotels – to name a few – suffered dearly, with many going over the cliff and a few hanging on by a thread. These graphs below from our partners at Bloomberg show the dire straits SA tourism currently finds itself in. – Jarryd Neves
These charts show how virus year hammered South African tourism
By Prinesha Naidoo and John Bowker
(Bloomberg) – South Africa’s hard lockdown to contain the spread of the coronavirus came into force a year ago, upending lives and businesses across the continent’s most industrialised economy. Yet few industries suffered more than tourism.
The initial order that shuttered all but critical services for three weeks from March 27 was quickly extended to five by President Cyril Ramaphosa, and restrictions were only slightly eased through the months of May and June. The country’s borders remained shut to all but essential travel until mid-August, along with a domestic ban on crossing provincial boundaries.
Even after that, the identification by South African scientists of a new, more transmissible variant of the virus turned the country into an international pariah. Citizens are effectively banned from large swathes of the world, particularly outside Africa, while several nations have put penalties such as hotel quarantines on the few holidaymakers returning from South Africa.
The current measures “have huge implications for the speed of recovery” in the tourism sector, said Lee-Anne Bac, an adviser to the industry for consultancy BDO. “Who wants to make a booking somewhere they aren’t allowed to go?”
Travel and tourism contributed 7% to South Africa’s gross domestic product in pre-pandemic times, according to the World Travel and Tourism Council. While that’s below the global average, it nevertheless accounted for almost 1.5 million jobs in a country with an unemployment rate of 32.5% – the third-highest of 82 countries tracked by Bloomberg.
And while international visitors to popular South African attractions such as the Kruger National Park and Table Mountain slumped, a knock-on effect was felt by the food-services industry. Virus restrictions – including three separate alcohol sales bans lasting a combined 3-1/2 months in 2020 – pushed annual food and beverage income down 41%, compared with 2.4% growth the previous year.
One respite may be the volumes of domestic tourism, with Ramaphosa to date resisting calls to reimpose bans on inter-provincial travel even during the country’s far more severe second wave. The decline in accommodation income recovered steadily over the year, though was still 61% lower than the previous 12-month period. With South Africans lacking options for foreign travel, trips at home are all that’s left.
Domestic travel “has been happening, but it can’t fully offset as there’s not a lot of disposable income,” Bac said. “Meanwhile, business travel is totally subdued and the meetings market is not happening.”
Ramaphosa is expected to announce plans to extend a curfew and tighten restrictions on public gatherings over the upcoming Easter holiday period in a bid to curb a third wave of coronavirus infections. The new rules could further weigh on the beleaguered industry.
Read more:
- Black owned tourism businesses to receive a R1.2bn shot in the arm
- Faster vaccine deployment needed to save SA tourism
- Victory for tourism & hospitality as court rules against Santam in Covid-19 insurance battle
