FT: Maga Inc. – how Donald Trump’s allies stand to gain from ‘anti-woke’ resurgence

Trump's allies are leveraging his re-election to fuel a "parallel economy" catering to conservative and anti-woke consumers. Platforms like PublicSquare and Rumble, backed by figures like Donald Trump Jr., Peter Thiel, and Vivek Ramaswamy, aim to capitalize on values-driven spending in areas like firearms, energy, and free speech tech. While some see vast potential, challenges remain, with heavy losses, niche markets, and mixed investor confidence casting doubt on long-term profitability.

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By Hannah Murphy in San Francisco and Stephen Gandel and Patrick Temple-West in New York

Some in the president's inner circle have invested in the 'parallel economy', capitalising on conservative values ___STEADY_PAYWALL___