The Economist: YouTubers like Mr Beast are coming for Hollywood
Despite recent stumbles by social-media stars in traditional media, the gap between YouTube and Hollywood is narrowing. Platforms like YouTube are drawing more viewers with increasingly professionalized content, challenging TV networks for both audiences and advertising dollars. With advancements in technology, YouTubers are producing high-quality content comparable to traditional studios. As social media continues to grow, its influence on mainstream entertainment is set to intensify, transforming how viewers consume and advertisers spend.
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From The Economist, published under licence. The original article can be found on www.economist.com
© 2024 The Economist Newspaper Limited. All rights reserved.
The Economist
Scandals will not be enough to stop a new generation from taking over
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