FT: With Bluesky, the social media echo chamber is back in vogue

The exodus from Elon Musk's X, formerly Twitter, has seen users, particularly progressives, migrate to alternative platforms like Bluesky and Threads. Disillusioned by Musk's controversial direction, including his "civil war is inevitable" comments, X's user base has significantly declined, with UK active users dropping by a third. Bluesky, known for its cosy echo chamber atmosphere, is becoming a favoured space for media professionals and academics, echoing the early days of Twitter. However, the shift highlights a deepening divide in social media, ironically driven by Musk's initial warnings about such splintering.

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By Jemima Kelly

The great migration from Elon Musk's X has seen users, especially progressives, retreat into one particular silo

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