Elon Musk’s three-year red-pilled rabbit hole: Antisemitic tweet sparks corporate exodus from social platform X

In a shocking turn, Elon Musk's endorsement of an antisemitic conspiracy theory sparked a cascade of consequences for his social media platform, X. As major corporations like IBM, Apple, and Disney suspended ads, Musk's controversial tweets drew ire for promoting far-right ideologies. A political shift in Musk's online presence since 2020 reveals an embrace of right-wing views, culminating in a 60% revenue drop for X. Now, faced with a backlash, Musk attempts to rally support among his right-wing followers to counter the financial fallout.

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How Elon Musk Spent Three Years Falling Down a Red-Pilled Rabbit Hole

By Max Chafkin and Daniel Zuidijk

Elon Musk's tweet endorsing an antisemitic conspiracy theory seemed to take his business partners by surprise. On Nov. 15 he responded to a social media user who articulated a version of the racist "great replacement theory," which says that Jews are secretly conspiring with immigrants to destroy White culture. The idea was the inspiration for the deadly shooting at the Tree of Life synagogue in Pittsburgh in 2018. "You have said the actual truth," Musk wrote.

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