Prosus eyes $200bn value with bold growth plan
Key topics:
Prosus aims to double revenue to $12.5B by 2028 with e-commerce expansion
Company uses AI, acquisitions, and buybacks to boost growth and cut costs
Prosus targets $200bn market value, driven by lifestyle platforms and Tencent stake
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By Loni Prinsloo
Technology investor Prosus NV targets to double its revenue over the next three years as the company focuses on building out large lifestyle e-commerce platforms, Chief Executive Officer Fabricio Bloisi said during its capital markets day on Wednesday.
Bloisi said the Dutch company aims to double its annual revenue by 2028, which would bring sales to about $12.5 billion, up from $6.2 billion for the year ended March 31.
Prosus, a subsidiary of South Africa’s Naspers Ltd., has shifted to more actively developing and operating its portfolio of e-commerce platforms and food delivery companies. It’s using artificial intelligence to cut costs and has acquired new businesses, including Just Eat Takeaway.com NV and online travel firm Despegar.
It’s part of Bloisi’s ambition to double the company’s market value to $200 billion by mid-2028. If he succeeds, he’ll be eligible for a $100 million bonus.
“We are working toward a $100-billion-bigger Prosus,” Bloisi said. “I would love to build one of the biggest tech companies outside of the US.”
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Prosus was spun out from Cape Town-headquartered Naspers Ltd. and listed in Amsterdam in 2019. Through Naspers, the company made a blockbuster investment in Tencent Holdings Ltd. in 2001, when it paid $34 million for a 50% stake.
Today, it owns about a quarter of the company, a stake worth about $140 billion. The group’s investment in the Chinese tech giant has distorted Prosus’s stock price and created a gap between the value of the stake and the rest of the group’s businesses.
The company has pushed to reduce the value gap by spinning off Prosus and by selling down Tencent shares to buy back Naspers and Prosus shares. It’s also been scouring the globe for investments as part of a plan to build the biggest lifestyle e-commerce company in Europe, India and Latin America.
Prosus plans to continue the buy-back which is the biggest by a tech company, and has already bought back 29% of its own shares, said Bloisi.
The company could also consider using its increasing free cash flow instead of selling down Tencent for its share buy backs, said its Chief Financial Officer Nico Marais during the presentation. “That can be a possibility, we want to share operational cash flow through dividends, but if buybacks are a more efficient way to return cashflow to shareholders then we can look at that.”
© 2025 Bloomberg L.P.