Woolworths can surely not contend that they did not blatantly copy the design and concept of my carriers when the Ubuntu Baba Stage 2 carrier they purchased was delivered directly to a former Sourcing Administrator at the Woolworths Financial Services Building in Observatory.
Surely there is nothing suspicious in someone from Woolworths Head Office purchasing one of my carriers? Alas, this is not the case. In September 2017, the Woolworths Product Developer purchased our Stage 1 carrier, which subsequently was delivered to Woolworths Head Office in Longmarket street.
This is surely a very cruel joke? Right?
By this point, friends and business acquaintances had told me about the hummingbird story and the Frankie's case (which Frankie's won), and that apparently Woolworths' 'do this all the time'. Really? And they get away with it? Yes, apparently they do. Because it's not often, in the real world, that young entrepreneurs are ready to take on a retail giant like Woolworths.
Of course, I have no evidence pointing to the fact that they 'do this all the time' as others have told me, but after all the effort gone to here, it's honestly not too hard to believe.
I searched the topic online and found an article quoting their marketing and communications strategist, Clive Simpkins:
"Woolworths learned a pivotal lesson with that Frankie's debacle and I don't think they would have consciously gone and done the same thing again. They have made it quite clear that they have an incredible paper trail, they've got protocols in place, they've got all sorts of agreements with designers and artists and people like that, so they can go back and point to the timeline."
fashionentlaw.com
If you're confused, so are others.
As we are in the 'babywearing industry', it's our job to be a part of many online Mommy and babywearing groups, where Mom's go for advice on babywearing and reviews on different brands of baby carriers.
The amount of confusion that has already been caused by the Woolworths carriers, as well as their use of our names 'Stage 1' and 'Stage 2', is really concerning.
We've been asked whether we are now stocking our baby carriers in Woolworths and how Woolworths are able to sell them for so cheap compared to ours? (The answer to that is: manufactured in China + made with polyester VS manufactured in South Africa + made with organic hemp.)