🔒 Here are the top ETFs for retail investors in 2023

By Claire Ballentine and Suzanne Woolley

In the rough year ahead, bonds might be one of the only bright spots. 

It would mark a dramatic turnaround from 2022, when bonds fell alongside almost every other asset class, posting their worst year in a generation. The miserable year for investors — which saw US stocks and Treasuries both suffer double-digit declines for the first time since at least 1872 — was the result of the Federal Reserve aggressively hiking interest rates in an attempt to tame inflation.


While the Fed is expected to keep raising rates this year, potentially triggering a recession, bonds may be in for some relief, as higher yields help shield investors from potential price declines. 

Read more: The $24 Trillion Treasury World Suddenly Looks Less Dangerous

For retail investors, exchange-traded funds provide a simple way to invest in diversified bond portfolios. Compared to other investment vehicles like mutual funds, they’re often cheaper and more tax efficient. Plus, they’re easy to buy and sell on platforms like Vanguard and Charles Schwab. Last year alone, ETFs took in about $600 billion, while mutual funds lost nearly $1 trillion.

Here are some of the best ETFs for retail investors in 2023, according to industry experts. 

Fixed Income 

Within the bond world, ETFs focused on bonds that are maturing soon — in other words, approaching the time when the issuer must repay the bond’s original value to its owner — may be appealing because they provide solid yield with minimal risk.

Nate Geraci, president of the ETF Store, an investment adviser, recommends the JPMorgan Ultra-Short Income ETF (JPST) or the Pimco Enhanced Short Maturity Active ETF (MINT), both of which have a 12-month yield of at least 1.83%. 

A slightly riskier but still conservative option is the Vanguard Total Bond Market ETF (BND), which includes a wide array of investment-grade, intermediate-term securities. Bryan Armour, director of passive strategies research for North America at Morningstar, favors this option because it’s tilted away from riskier issuers, with about half the portfolio in Treasuries. 

Target-Maturity Funds

One way to structure fixed-income exposure is through target-maturity ETFs, which hold bonds that are expected to mature in a specific year. That allows investors to “ladder” their investments by choosing multiple ETFs with different maturities. As each one matures, you can either reinvest the principal in later-maturity ETFs or take profits. 

Sam Huszczo, founder of SGH Wealth Management, favors the Invesco BulletShares products like the 2027 Corporate Bond ETF (BSCR). That could be paired with the 2029 Corporate Bond ETF (BSCT) and the 2031 Corporate Bond ETF (BSCV) to create a ladder. 

For those looking to minimize risk, staying in funds that mature even sooner can help, Geraci said. He recommends products that mature in 2025 or 2026. 

“That offers some flexibility, so if rates do happen to move higher, these will mature and then you can reinvest in maturities further out on the timeline,” he said. 

Diversified Equity Exposure 

It’s not all about bonds. Geraci urges investors to look toward international stocks for diversification, especially since their prices have fallen so much recently. 

“They are so unloved right now between a stronger dollar, geopolitical strife and a risk of global economic slowdown, but investors should remain patient on international exposure,” he said. 

The Vanguard FTSE Developed Markets ETF (VEA) and BlackRock’s iShares Core MSCI EAFE ETF (IEFA) are two of the largest ones focused on developed markets, which typically have less risk than emerging markets. 

For US exposure specifically, Armour at Morningstar is eyeing the Dimensional US Core Equity 2 ETF (DFAC), which includes about 2,700 companies tilted toward small-cap stocks and those with lower relative prices. 

“What the strategy does is balance targeting cheap valuations with profitability,” he said. “It’s something of a total stock market strategy, so if growth catches fire you still catch some of it.”

Factor-Based Funds 

Another category called factor-based, or smart beta, ETFs include stocks or bonds with certain investing characteristics. For instance, momentum stocks have accelerating price and volume, while low-volatility stocks have less price fluctuation on average. 

Todd Rosenbluth, head of research at VettaFi, expects dividend ETFs to be in favor this year. He likes the Vanguard High Dividend Yield ETF (VYM), which contains companies with above-average dividend yields and tends to be exposed to more defensive sectors.

For more tech exposure, he recommends the ALPS Sector Dividend Dogs ETF (SDOG), a fund that includes the five highest-yielding S&P 500 stocks across 10 sectors, including tech, and equal-weights its holdings. 

The Invesco S&P 500 Low Volatility ETF (SPLV) may also become more popular in 2023, Rosenbluth said. The $11 billion fund leans toward less risky sectors within the market like utilities, consumer staples and health care.

Meanwhile, the iShares MSCI USA Minimum Volatility Factor ETF (USMV) offers more diversification across sectors and sets limits on how high or low sector weights can be next to the broader market. Yet it still has meaningful exposure to tech, and far less exposure than SPLV to sectors like utilities. 

“It’s another great option for people looking to play a bit of defense, but who still want to have the chance for upside in the market,” Rosenbluth said.

To contact the authors of this story:
Claire Ballentine in New York at [email protected]
Suzanne Woolley in New York at [email protected]

© 2023 Bloomberg L.P.

Read more: