A worker puts together orders at the Amazon logistics center in Brieselang, in this November 11, 2014 file photo. Amazon.com Inc's shares surged more than 20 percent in early trading July 24, 2015, adding more than $46 billion to the compnay's market value, after strong growth in the e-commerce giant's cloud business drove a surprise quarterly profit.  REUTERS/Hannibal/Files
A worker puts together orders at the Amazon logistics center in Brieselang, in this November 11, 2014 file photo. Amazon.com Inc's shares surged more than 20 percent in early trading July 24, 2015, adding more than $46 billion to the compnay's market value, after strong growth in the e-commerce giant's cloud business drove a surprise quarterly profit. REUTERS/Hannibal/Files

Amazon gets Rivian profit boost – with insight from The Wall Street Journal

Amazon said profit nearly doubled in the critical holiday period, as the company managed to control labor and supply costs better than expected.
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When we launched the $10,000 BizNews Shyft portfolio in December, a disappointment was being unable to include all-time favourite counter Amazon.com. At over $3,000 each, adding a single share would simply have required too high a weighting. Although it's not entirely absent – Amazon is 6.65% of the QQQ ETF which is 35% of the BN Shyft portfolio – we'd dearly loved to have owned a stake similar to the 21% in the long-standing BizNews Webtrader portfolio. Even more so after last night's cracking quarterly results from Jeff Bezos's creation. As you will read in the piece below from our partners at The Wall Street Journal, Amazon's numbers surprised pundits, its share price jumping 14% after-hours in the wake of a 7% pre-results decline. Among forgotten facts was the huge strides Amazon has taken in securing its global supply chain through decisions like investing in its own fleet of container ships. We bought into the Amazon story in December 2014 when the shares were $328 each. Despite the temptation to take profits, we have followed the Warren Buffett principle of applying an average holding period of "forever". Wise old owl that Oracle of Omaha. – Alec Hogg

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