Premium: Arnie reaches deep into Putinland with a message that’s actually being heard

We South Africans are rather fond of Arnold Schwarzenegger. The megastar turned governor of California often refers to his mentor Reg Park, Johannesburg's world champion body builder who hosted the Austrian when he was a gangly teenager and taught him the trade which put Schwarzenegger onto his path to fame and fortune..Arnie had another even earlier boyhood hero, Russian weightlifter Yuri Petrovich Vaslov. In a 9 minute video that has now been watched by tens of millions recalls how, at 14, the Russian changed his life. Click above to watch the YouTube version, or here via Twitter..___STEADY_PAYWALL___.There is no doubt that Schwarzenegger is a brilliant storyteller. Sharing his story to a difficult to reach and convince audience may be playing an important role in Moscow's newfound quest for peace..The video also provides a reminder of the power of effective communication when distributed through appropriate channels. But in this space, SA companies are way behind, wasting billions on outdated, expensive media channels. Society long ago moved on to the cheaper, more efficient information platforms of the Information Age. Many corporate mindsets haven't..More for you to read today:.Ukraine Proposes Neutral Status With Guarantees, and Zelensky Seeks More Western Help. Cease-fire talks advanced as deadly Russian strikes continued and Ukrainian forces pushed back Moscow's troops near KyivUS Stock Indexes Rise, Oil Prices Extend Decline. All three major indexes climb a day after indexes closed a volatile session higher, March about to become first winning month in 2022Tesla Move Shows Stock Splits Are Back. Investors are buying, often seeing the split as a signal of management confidence.PS I'm hosting what promises to be a very popular webinar at noon tomorrow, where we'll examine basics of the world's hottest new asset class. My guests on An Introduction to the World of Cryptocurrencies – Part One are Jaltech's Gaurav Nair and Jonty Sacks. Click here to register for the webinar. Or if you're away from your computer at that time, join me on Twitter Spaces (click here to set a reminder) for the audio version..NB FOR YOUR WALL STREET JOURNAL ACCESS….As a Premium subscriber you are entitled to full membership of wsj.com (normal price $29 a month). Be sure to action your access through the Premium link on the BizNews website. Because of The Wall Street Journal's credential requirements, be sure to create a password which has at least 8 characters and includes at least one letter and one number – NB it MAY NOT contain any special characters (ie #, !, @ etc). To maintain access to WSJ.com, you MUST enter our partner's website via BizNews Premium at least once a month. A final PS, if you had previously signed up for WSJ you'll need to clear the cookies from your device. Our help desk can assist – support@biznews.com..If you'd like to help sustain our independent voice, why not share the love by making a gift that keeps giving? Click here to access the BizNews Premium subscription signup form, and be sure tick the relevant box. At R100 a month and inclusive of full membership of The Wall Street Journal, it's a mind-expanding gift at an incredibly modest price.

Premium: Arnie reaches deep into Putinland with a message that’s actually being heard

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