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WORLDVIEW: Invested in US, UK stocks? Sleep easy. Just follow the (CEO) money
Judging by the CEOs’ assessments, both US and UK company stocks offer a rather attractive home for your cash right now.
By Alec Hogg
For a week every January, the otherwise quiet Swiss ski resort of Davos transforms into an advertising billboard. All available real estate near the Congress Centre (and much far from it) becomes plastered with corporate and national messages. At significant cost to the marketers. The town earns an estimated 80% of its annual income in this seven day burst.
Among the biggest marketers is services firm, PWC which hires out an expansive basement in the perfectly positioned five star Belvedere Hotel. PWC puts the space to good use on the eve of the WEF meeting when it releases results of its flagship annual global survey of CEOs.
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