OpenAI’s Sora: The AI video revolution and its ripple effects on entertainment, advertising, and reality

OpenAI's Sora, a forthcoming service generating one-minute videos from text prompts, showcases remarkable vividness and imagination. While unlikely to replace Hollywood, it heralds a surge in short user-generated content, posing a threat to traditional TV. The impact on advertising, especially internet ads, is anticipated to be transformative, offering targeted and creative campaigns. Sora's use of synthetic data could revolutionise AI learning, challenging Meta and Google's data dominance. The acceleration of image-focused AI like Sora raises intriguing possibilities for scientific modelling and prompts contemplation about our reality being a simulation.

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By Tyler Cowen

Sora, a new service from OpenAI that produces one-minute videos in response to a textual prompt, isn't yet available to the public. But the videos it has released are striking for their vividness, their detail and, if this is the correct term for an AI, their imagination.

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