Meta’s Threads celebrates one year of competition with Elon Musk’s X
Meta Platforms' Threads, launched a year ago as a direct challenge to Elon Musk's X (formerly Twitter), has gained significant traction with over 175 million monthly users. While still smaller than X, Threads is positioning itself as a major player by preparing to introduce targeted ads. With X's ad revenue declining amid Musk's controversies, Threads aims to offer businesses a new, effective platform for marketing and engage users with a less contentious environment.
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By Kurt Wagner
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