WORLDVIEW: Why FNB’s Jacques Celliers, Elon Musk on the right side of history.

I recently breakfasted with Jacques Celliers, FNB's 45 year old CEO who shot to prominence after he tweeted for a boycott of SA Airways. Those couple hours revealed a man with engineer-trained directness and a no-nonsense intellect – an unlikely package for a financial services boss.

So, while many including Zuma's empty suit finance minister were taken aback, I'd been sufficiently primed. Because apart from his own background, Celliers reflects so many of his generation. He is comfortable to repeat in public that which he states in private. And gatvol at the plundering by the Zuptoids, he'll happily tell the world "enough is enough".

This abandonment of the quiet diplomacy of predecessor suggests that the Celliers approach is right for our new times. Earlier this week, Biznews colleague Quentin Wray nailed it by suggesting as geopolitics is now so crucial to the economy, business leaders simply have to get more involved in an area they previously shunned.

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