WORLDVIEW: Bell Pottinger – My Part In Its Downfall

As news broke on the BBC late yesterday afternoon that Bell Pottinger had been put into Administration, comedian Spike Milligan’s brilliant war memoirs came to mind.

Called Adolf Hitler: My Part In His Downfall, the famous Goon’s 1971 bestseller was great fun from start to finish. My tale about the soon-to-be late Bell Pottinger is resplendent with Goons. But in an 18-month battle, provided few smiles. Until now.

The GuptaLeaks emails show that soon after Bell Pottinger was appointed on a £100,000 retainer, the 270-person London PR agency devised a strategy centred on a successful legal challenge against a South African media outlet.

Their idea was that by shutting up one of the critical media voices, others would become a lot more circumspect in their reporting of Gupta pillaging. Given our forthright approach to exposing the crony capitalist family’s activities, the young, independent and privately owned Biznews.com was an obvious target.

That treasure trove of leaked ema...

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