Amazon ads threaten Facebook, Google – The Wall Street Journal

DUBLIN – Both Google and Facebook have built their empires on a foundation of advertising. Google revolutionised the ad business with its cookies, tracking, cross-platform ad serving, and pay-per-click model. Then Facebook came along and added personalization, social recommendations, and granular user data. Now, it seems that Amazon is gearing up to eat Google's and Facebook's lunch as it moves rapidly up the digital ad seller ranks. Amazon's unique contribution is to provide a one-stop advertising and purchasing platform. Users can buy an Amazon ad that will target customers who are actually looking for products like theirs and can then instantly seal the deal through Amazon's reliable and popular third-party seller platform. As Amazon becomes ever-more dominant in the product search and online retail spaces, it looks like the sky is the limit for its ad business. – Felicity Duncan

Amazon Forecast to Be No. 3 Digital Advertising Player in 2018

By Alexandra Bruell

(The Wall Street Journal) Amazon is expected to move up the rankings of the top U.S. digital ad sellers in 2018 to take the No. 3 slot, thanks to an acceleration in ad revenue growth and accounting changes by the company, according to the latest forecast from research firm eMarketer.

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