Apple’s super-smart sales strategy – The Wall Street Journal

As smartphone sales slow, the best path for a brand like Apple is to sell its phones at a premium price. But Apple is going beyond premium-pricing.
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DUBLIN – Apple's sales strategy is getting smarter. As smartphone sales slow worldwide, the best path for a brand like Apple is to sell its phones at a premium price. But these days, Apple is going beyond a simple premium-pricing strategy, using delayed rollouts and clever timing to try and boost the average selling price of its flagship iPhones. As the company struggles to find the Next Big Thing, it's improved iPhone pricing strategy is a good way to maintain margins and revenue growth. Analysts will be watching closely this year to see how effective the new timing strategy is at boosting prices. If it works well, that could mean further support for the Apple share price and more breathing room for the company as it focuses development attention on wearables and services.– Felicity Duncan

By Tripp Mickle, Yoko Kubota and Takashi Mochizuki

(The Wall Street Journal) For the second straight year, Apple AAPL is starting to sell its new iPhones at different times—but this time, the company is putting its priciest models first.

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