POPI compliance: your practical questions answered. ESSENTIAL READ

POPI is the acronym for the Processing of personal Information Act, a law that carries stiff fines for companies and jail terms for bosses who break it. POPI has been on the books for a while but it has taken many years for the government to give the green light for it to take effect. In this discussion with BizNews founder Alec Hogg, two of South Africa's experts on POPI, Okyerebea Ampofo-Anti and Emma Sadleir, unpack the details of the legislation, sharing tips to help you navigate tricky legal terrain. This transcription is part two of a series. You can watch the full BizNews webinar here, too. – Editor

There's a wonderful author that I had the privilege of seeing in London. His name is Jaron Lanier, who's written a lot about these things, one of those gurus from Silicon Valley, and he's also talking about things changing. It's interesting to see that South Africa's right up there, and we're starting to get this human right – because it is. Which comes to Andrew Clayton's question; he says how does it impact cold calling? Often I get cold called and when I ask the caller where they got my cell number from – I never get an answer. Are they given lists to call? I have no idea where or when they could have gotten my cell phone number from, because I do not share it. This is a question worth asking.

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