Cotton: A dirty crop – reducing it’s impact on the environment

*This article is brought to you Woolworths, committed to making a difference for our people and our planet.

Sustainable fibres are not only cool and soft on the skin, they are kinder to the environment. For a fabric, or fibre, to be sustainable, it needs to be produced without harming the environment, the people involved in producing it, or without costing so much that it one day will not be economically viable to produce it.

Like organic food, organic cotton is grown without using and artificial chemicals or synthetic fertilisers from non – genetically modified seed.

Sourcing sustainable fibres is a big part of Woolworths Good Business Journey and we have been sourcing and innovating new sustainable fibres for over a decade. The Woolies sustainable fibre journey started with organic cotton, cotton is one of the world's most important natural fibres. It's used by nearly everyone on Earth every day, and supports 250 million people's livelihoods. It's a renewable natural resource, but only if we manage it responsibly…

To find out more about where our organic chinos are made:

https://www.youtube.com/watch?v=d5DTfItr5I8