The world is changing fast and to keep up you need local knowledge with global context.
Remember Justine Sacco, the South African-born PR who set off a social media storm of protest after tapping out a quick racist Tweet on her way to Cape Town a few months back? By the time she landed, she had been fired. It was a remarkable story for so many reasons, starting from the fact that … Read more
By Caitlin Hogg Last Friday, the 20th December, a social media storm erupted globally, completely unbeknownst to the initiator in what has become another cautionary tale for social network users to watch their words. Justine Sacco, now-former corporate communications director for New York based internet company, InterActiveCorp (IAC – parent company of CollegeHumor.com, OkCupid.com, vimeo.com, … Read more
By Alec Hogg South Africans watched with fascination and then horror at the nuclear-type fallout after Cape Town-headed New Yorker Justine Sacco’s inappropriate tweet about HIV/Aids, Africa and being White. Justine Sacco, high profile Public Relations executive, achieved global notoriety after she tweeted from Heathrow en route to Cape Town for Christmas with family. The … Read more