A man checks his smartphone whilst standing amongst illuminated screens bearing the Spotify Technology SA logo in this arranged photograph in London, U.K., on Tuesday, June 26, 2018. Spotify Technology SA hired Dawn Ostroff as its chief content officer, tapping a Conde Nast entertainment executive to oversee music, audio and video partnerships. Photographer: Chris Ratcliffe/Bloomberg
Tech
My expanding disruptive itch – Spotified
Now that all my devices are connected to Spotify, I am unsure how traditional radio can survive this innovative onslaught.
According to the Diffusion of Innovation Theory (DOI) developed by E.M. Rogers in 1962, I would most likely sit on the wrong side of the bell curve when it comes to using new technologies.
I am in agreement with the aptly bracketed 'late majority or laggard' quadrant, however over the past few weeks I have sunk myself into Spotify life – a digital music system.
Now that all my devices are connected, I am unsure how traditional radio can survive this innovative onslaught.
At R60 per month I choose what I listen to and when I want, and it's ad free.
This disruptive itch may prove costly, but the balance scales remain…