The Economist – The Malcolm Gladwell rule: how to succeed while annoying critics

A new book offers a chance to assess why he has global appeal

Published on:

07 Oct 2024, 9:03 am

Malcolm Gladwell's latest book, "Revenge of the Tipping Point," revisits themes that have defined his success: the power of social science to explain the unexpected. While some criticize him for oversimplifying complex issues, his storytelling captivates millions. In this book, Gladwell explores if understanding tipping points can help avoid them, posing challenging questions on social engineering. Despite criticisms, his knack for turning ideas into engaging narratives continues to resonate widely.

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From The Economist, published under licence. The original article can be found on www.economist.com