WORLDVIEW: Looking for the next big thing? It’s circular and built to last.

We all love a peek into the future. So I've no doubt you'll enjoy my colleague Jackie Cameron's take on the next big thing in her excellent contribution below. A couple of ideas struck me while reading through her excellent contribution.

First, it was a reminder how the World Economic Forum manages to identify trends before they go mainstream – like its long-time profiling of Circular Economy pioneer Ellen MacArthur. And second, how the world eventually regains its common sense, in this case by falling out of love with planned obsolescence and substituting it with the old "built to last" approach.

Jackie writes: "For the past year, I have walked the dog past a shop with its shutters closed and a bolt on the door. Shermann's Hair has been up for sale all that time, with its asking price revealed on a website of local businesses for sale in the area.

___STEADY_PAYWALL___