Elon Musk wants his Tesla Cybertruck even if no one else does – Liam Denning

Liam Denning analyses Elon Musk's controversial Cybertruck launch, questioning its impact on revenue and profits. While Musk embraces anti-advertising, the Cybertruck's unique design prompts speculation about Tesla's strategy. With predictions uncertain, Denning explores the vehicle's appeal, potential market share, and its role in sustaining Tesla's EV dominance. Despite doubts about short-term financial gains, the Cybertruck serves as a publicity stunt, ensuring Tesla remains central in the electric vehicle debate. Is it a bold move defining the future or a manifestation of Tesla's market-leading hubris?

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Musk Wants the Cybertruck Even If You Don't: Liam Denning

By Liam Denning

(Bloomberg Opinion) — If you saw Elon Musk's profane performance the night before the Cybertruck's launch and aren't considering buying one, then presumably you now know what you can go do. Tesla Inc.  famously long avoided advertising, while its chief executive seems to be embracing a form of anti-advertising these days. But in assessing the significance of Tesla's latest vehicle, unveiled Thursday, advertising seems the most useful rubric.

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