Gold hits record high, but consumer demand wanes: Clyde Russell

Gold has surged 18.5% this year, hitting a record high of $2,483.60. However, the surge in prices may dampen consumer demand. The World Gold Council's report highlights a record high in total gold demand but notes a slowdown in consumer purchases, particularly in jewellery and official coins. China and India's demand is declining, and central bank buying has eased. Despite this, ongoing geopolitical tensions and potential U.S. interest rate cuts may sustain investor interest in gold..Sign up for your early morning brew of the BizNews Insider to keep you up to speed with the content that matters. The newsletter will land in your inbox at 5:30am weekdays. Register here..Join us for BizNews' first investment-focused conference on Thursday, 12 September, in Hermanus, featuring top experts like Frans Cronje, Piet Viljoen, and more. Get insights on electricity and exploiting SA's gas bounty from new and familiar faces. Register here..By Clyde Russell.Gold has been the standout commodity performer so far this year, gaining 18.5% and posting a record high. .___STEADY_PAYWALL___.But the precious metal may become a victim of its own success, with consumer buying at risk from the surge in prices..Spot gold XAU= ended at $2,443.29 an ounce on Aug. 2, and it has largely held onto the gains made this year, which saw a sustained rally to an all-time high of $2,483.60 on July 17..The World Gold Council released its quarterly report last week and the industry group reported total demand of 1,258.2 metric tons in the second quarter, the highest on record for a second quarter and some 4% above the same period in 2023..But the breakdown of the demand figures shows some trends that may point to a slowdown in coming quarters..The biggest gain in demand was from what the Council called the Over The Counter (OTC) market, which largely means buying from institutional investors, high net-worth individuals and family offices..Read more: Chinese retail investors drive gold surge on Shanghai exchange.OTC demand was 329.2 tons in the second quarter, up 53% from the same quarter in 2023 and a massive jump of 385% from the first quarter..The Council attributed the surge in OTC appetite to "portfolio diversification," which leads to the question as to how sustainable this demand is, given that once these investors have reached the point where they feel they have sufficient gold in their asset mix, they will likely ease back on purchases..The report also showed a strong decline in jewellery consumption, which dropped to 390.6 tons in the second quarter, down 19% from the same period in 2023..Joining jewellery in the losing column was official coins, where demand dropped 38% to 52.7 tons in the second quarter..Both of these signal that consumers may be starting to pull back on purchases because of the strong gain in prices..CHINA, INDIA.Of particular concern is jewellery demand in China and India, the two largest buyers of physical gold, which together account for almost half the market..China saw jewellery demand slump 35% in the second quarter to 86.3 tons, while India recorded a 17% fall to 106.5 tons, according to the Council report..A further sign that China's appetite for gold may be waning somewhat was the 18% drop in net imports via Hong Kong in June, with official data showing imports of 21.92 tons, down from 26.72 tons in May..China doesn't disclose gold import volumes, making the Hong Kong data a key proxy for demand in the world's top consumer..India's consumer demand is likely to get a boost in the current quarter after the government cut the import duty to 6% from 15%, but this is also likely to prove to be a one-time sugar hit to demand, rather than a sustainable shift to higher demand..Read more:Gold surges to record $2,450/oz on Fed rate-cut speculation & geopolitical risks.Higher prices also likely weighed on flows into Exchange Traded Funds (ETFs), with the Council figures showing a net drop of 7.2 tons in the second quarter, which followed a decline of 113 tons in the first..Central bank buying also eased in the second quarter, coming in at 183.4 tons, down from the 299.9 tons in the first, although up 6% from the 173.6 tons in the second quarter of 2023..Overall, there are enough factors to suggest that the rise to a record high for gold is starting to crimp some of the more price-sensitive demand..But it's not all bad news, with investor interest likely to be maintained by the ongoing expectation that monetary policy in several key countries is likely to be eased, with a particular focus on likely interest rate cuts by the U.S. Federal Reserve..High geopolitical tensions, with ongoing conflict in the Middle East and Ukraine, as well as political risk surrounding what is shaping to be a tight U.S. presidential election are also likely to keep interest in gold high..The combination of bearish and bullish factors for the yellow metal may end up having the effect of keeping the price in a relatively narrow range for the rest of the year..Read also:.Olympic athletes vie for gold and social media stardom in ParisGold is at record levels – what now?African gold smuggling to UAE hits $35bn annually: SwissAid.SOURCE: REUTERS

Gold hits record high, but consumer demand wanes: Clyde Russell

Related Stories

The weird, wild story of humanity’s obsession with gold

Hlelo Giyose: The many ways gold is misunderstood

Gold triumphs as economists lose the bet

Ruchir Sharma on the FT: Gold enters the storybook phase