Locked
Long4Life: Brian Joffe second act is a bet on SA’s Rama-recovery
For a quarter of his 27 years at Bidvest, Brian Joffe worked closely with now SA president Cyril Ramaphosa. His Long4Life is betting on Rama-recovery succeeding.
LONDON — For a quarter of his 27 years at Bidvest, Brian Joffe worked closely with now SA president Cyril Ramaphosa. His Long4Life is betting on Rama-recovery succeeding. – Alec Hogg
This is the Rational Perspective – I'm Alec Hogg. In this episode Brian Joffe's second act is a bet on Rama-recovery. It's exactly 30-years since the chartered accountant created Bidvest, a multinational conglomerate, which peaked at an evaluation of R160bn before the unbundling of its food service arm. With that deal done Joffe felt happy to leave his creation and soon afterwards embark on a second-act called Long4Life.
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