Superbru CEO Andy Wood on how he turned a game between digsmates into a global sports prediction phenomenon

Superbru founder and CEO Andy Wood joins the BizNews Rugby Show to share the fascinating origin story of the sports prediction platform that has taken South Africa by storm. What started as a friendly Super 12 prediction game in a shared house in London evolved into a global community of sports enthusiasts.

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What started as a friendly game between housemates in a shared London digs has evolved into one of the most popular sports prediction platforms in South Africa and beyond. Superbru founder and CEO Andy Wood joined the BizNews Rugby Show to share the remarkable journey of the platform, its impact on fan engagement, and how data is shaping the future of rugby predictions.

The genesis of Superbru

Wood, a Zimbabwean-born, Durban-raised entrepreneur, explained how Superbru emerged organically from a casual prediction game among friends watching Super 12 rugby. The game, initially recorded on a piece of paper stuck to the fridge, quickly gained momentum. Determined to keep the competition alive as friends moved apart, Wood took it online, launching Superbru as a website.

"It was just a bonding game for mates, but people loved it. We were capturing conversations that rugby fans have every weekend at the pub," he said.

Despite scepticism from some, the platform flourished, growing virally in South Africa, particularly around Super Rugby. Over time, Superbru expanded to cover various tournaments and sports, drawing in an engaged and competitive community.

The data-driven edge

Superbru isn't just about friendly rivalry—it's powered by vast amounts of user-generated data. The platform collects and analyzes thousands of predictions, enabling it to identify trends and even produce algorithmic forecasts.

Wood revealed that Superbru's data-driven approach helps users make more informed predictions by analyzing historical accuracy, expert picks, weather conditions, team selections, and even referee appointments. This wealth of information has positioned Superbru as both an entertainment platform and a valuable tool for sports analysis.

Superbru and BizNews

"At its core, Superbru is a community platform—just like BizNews. It's about people coming together digitally to share their passion," Wood explained.

BizNews readers and rugby enthusiasts are encouraged to sign up and get involved, whether as casual predictors or premium users who gain access to exclusive analytics and match previews.

URC fixtures and predictions

This weekend's United Rugby Championship (URC) matches promise to be thrilling. Here's what Superbru's algorithm predicts, alongside BizNews rugby insider Rory Steyn's take:

As the weekend kicks off, rugby fans can put their own predictions to the test on Superbru. Whether you're a seasoned expert or just in it for the fun, the competition is always fierce.

Sign up, make your picks, and may the best bru win!

Read also:

• Meet Andy Wood of Superbru, from Saffer 'digs' in Wimbledon to online sports community giant
• Sports Show: Joel Stransky – the story behind THAT '95 drop goal; the state of rugby; and his URC predictions
• Tim 'Eggchasers' Cocker: Rugby's universal values; Champions Cup magic; and his love for SA