It’s bad enough when cynics snipe about “poverty porn” and spout other mindless sound bites. But this year, a pre-meditated wave of negative publicity hit the CEO SleepOut in the critical ramp-up phase.
Liane McGowan, who is responsible for the operational side of the CEO SleepOut Movement, gives us an update on South Africa’s largest charity fund-raising project.
Using international measures for the Social Return on Investment, IQ Business Group has quantified that in its three years thus far, the project’s total impact has been four times the R52.7m distributed to beneficiaries by the CEO SleepOut.
Chief Risk Officer of the IDC, Phakamile Mainganya, explains how the alignment between the value of the CEO SleepOut movement and those held by Nelson Mandela motivates his organisation to lend its full support to the initiative.
The SleepOut movement brings together businesses, influencers, schools and organisations to purposely and effectively address the five pillars that alleviate homelessness: Shelter, Nutrition, Healthcare, Education, and Community.
