Ford Territory: Another compelling SUV enters the SA market

The Ford Territory, built by Jiangling Motors Corporation (JMC) in China through a joint venture with Ford, represents Ford’s strategy to tap into the ever-expanding compact SUV market with a competitively priced, feature-rich vehicle.

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By Miles Downard

Design and Build Quality

The first thing people ask when they learn that the Territory is Chinese built, is whether the design and build quality is any good. I can report that first impressions are positive. Ford and JMC have collaborated to create a sleek, modern design that pleases aesthetically. The front grille and lighting features give it a bold presence, while the proportions and body contours give it an upscale look for its price range. Stepping inside, the Territory surprises with an interior that feels both spacious and well-appointed. The materials used, particularly in high-touch areas, are of good quality. It doesn’t feel terribly much like a Ford, though, which is probably only relevant if you’ve owner other Fords and enjoy or want that level of brand cohesiveness.

While many vehicles assembled through licensing agreements sometimes face issues with fit and finish, the Ford Territory shows strong attention to detail. Panels are aligned well, and interior components are sturdy. The leatherette upholstery feels pleasant and, combined with the soft-touch dash, enhances the premium impression. In terms of build quality, the Territory confidently holds its own, even when compared to rivals from other major automakers. Road noise is controlled effectively, making for a quiet cabin, and minimal squeaks or rattles suggest that JMC’s assembly processes are robust and up to Ford’s standard.

Driving Performance

The Ford Territory comes equipped with a 1.8-liter turbocharged engine, delivering a solid 135 kW and 320 Nm of torque. This engine provides ample power, and the torque is well-distributed through the rev range, ensuring a responsive driving experience. Paired with a 7-speed dual-clutch transmission (DCT), the gearbox delivers quick and smooth gear changes, contributing to a more refined feel on the road. While the DCT performs admirably during spirited driving and highway cruising, it can occasionally feel hesitant at lower speeds, which is typical for this type of transmission. Fuel economy is claimed at 7.0 litres/100km, which from my week with the vehicle, I believe could be achieved with careful driving.

On the road, the Ford Territory is a comfortable and capable daily driver, prioritizing convenience and ease of use over raw performance. The steering is light but reasonably direct, making it easy to maneuver around city streets and parking lots. The suspension does a good job of absorbing bumps and undulations, which helps keep the ride smooth, especially on highways or well-maintained suburban roads.

However, the brakes are an area where the Territory could use some refinement. The brake pedal is very sensitive and engages abruptly, which can be a bit disconcerting at first. It’s not a deal-breaker, but the calibration may require some getting used to. Drivers who prefer a gradual, linear response may find themselves making minor adjustments to avoid sudden stops. With time, it becomes more manageable, but for those accustomed to a softer pedal feel, this will likely be a notable aspect of the Territory’s driving experience.

Technology and Features

The Ford Territory comes equipped with a suite of tech features that enhance convenience and safety. The infotainment system includes a large touchscreen display that is both user-friendly and responsive, allowing for smooth navigation through menus. The system offers smartphone integration, ensuring drivers and passengers can easily connect their devices for navigation and entertainment. Safety features such as lane departure warning, blind-spot monitoring, and adaptive cruise control are available on higher trim levels, positioning the Territory as a tech-savvy competitor.

Pricing and Competitiveness in the South African Market

One of the Territory’s strongest selling points is its competitive pricing within the South African market. Starting from around R590,000 for the Ambiente ranging to R720,000 for Titanium spec, it offers a value proposition that competes well competitors like the Toyota RAV4, Volkswagen Tiguan, Kia Sportage and Hyundai Tucson.

While the Territory may not be the most performance-oriented option in its class, it is designed to be an accessible, well-rounded choice for a broad range of buyers. Its attractive price point, commendable build quality, and range of technology make it an option worth considering for buyers looking for a compact SUV that balances style and substance. With the added reassurance of Ford’s involvement in its design and quality control, the Territory manages to deliver on both practicality and peace of mind.

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