Lyndon Rive, Elon Musk’s entrepreneurial cousin, breaks free from Tesla – to start new venture

EDINBURGH: South African technology entrepreneur Elon Musk has his name in lights, but his first cousin Lyndon Rive is also deserving of recognition for his business acumen. The Pretoria-born entrepreneur has received accolades for ranking among the world’s top young entrepreneurs. Lyndon Rive steered the growth of SolarCity, the biggest US residential solar company before selling it to Tesla. After working for Tesla as head of sales and services of its energy division, Rive plans to start a new company next year and spend more time with his family, he said in an interview with CNBC. Rive co-founded SolarCity with his older brother Peter in 2006 with financial backing from their cousin Musk. Peter Rive, who was SolarCity’s chief technology officer, will remain to focus on the company’s solar roofs, according to reports. The Rives and Musk are related through their mothers, Maye and Kaye – who are twins. The world will be watching Lyndon Rive closely to see what the pioneering business player comes up with next. – Jackie Cameron

By Dana Hull and Mark Chediak

Lyndon Rive, the former chief executive officer of SolarCity and first cousin of Tesla Inc. CEO Elon Musk, will leave the electric automaker next month, saying he plans to start another venture.

Tesla acquired SolarCity in November for $2 billion, creating a company with more than 30,000 employees that focuses on sustainable energy and transportation. Rive’s departure comes as Tesla prepares to launch the Model 3, its more affordable electric sedan, in July. Palo Alto, California-based Tesla has several products in the pipeline, including a solar roof that Musk first unveiled last fall.

File Photo: Lyndon Rive, co-founder and chief executive officer of SolarCity Corp., speaks during a Bloomberg West television interview in San Francisco, California, U.S., on May 21, 2015. Photographer: David Paul Morris/Bloomberg

Rooftop solar installers are grappling with a slowdown in deployments across major markets in the U.S. The industry has faced pushback from utilities in states including Arizona and California that have sought to cut payments solar customers receive for the power they generate.

Annual residential rooftop installations are forecast to increase by about 3 percent this year, down from about 64 percent just two years ago, according to a December report by Bloomberg New Energy Finance. For the first quarter, Tesla reported that it deployed 150 megawatts of solar energy, down from the 214 megawatts SolarCity installed a year earlier.

“Lyndon Rive co-founded SolarCity 11 years ago, and built it into the No. 1 solar provider in the nation,” said Tesla in a statement. “Thanks in large part to the foundation Lyndon helped create, Tesla has now built the world’s first integrated sustainable energy company, from generation to storage to transportation.”

Lyndon Rive, his brother Peter Rive, and Musk hatched the idea for SolarCity during a trip to the Burning Man arts festival in the Nevada desert more than a decade ago. It wasn’t immediately clear if Peter Rive, SolarCity’s chief technology officer, would remain at Tesla. At the time the acquisition was announced, Musk was SolarCity’s largest shareholder with a 22 percent stake.

“My skill set and what I love doing is starting and running companies,” Rive, 40, said in an interview with Reuters Monday disclosing his planned departure. “I can hand off the baton to somebody else and give myself the opportunity to do something else that could also have another impact.”

Source: Bloomberg

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