To make big money, ditch Baby Boomers, embrace Millennials – world’s powerful consumers

Look around supermarkets and you’ll see that brands have been built to cater for Baby Boomers. But, as these big spending consumers age and die off, Millennials have become a more powerful consumer group.

Look around supermarkets and you'll see that brands have been built to cater for Baby Boomers. But, as these big spending consumers age and die off, Millennials have become a more powerful consumer group.

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